Why Consumer Reviews Matter

December 3, 2013 | By | 1 Comment

why reviews matterImagine you were looking for a new smartphone, and you’re considering two options. You saw Option A in a poster. Option B, on the other hand, came highly recommended by a close friend, gushing over its features and its functionality. Which one would you purchase?
That’s essentially what a consumer review is. It’s like a word of recommendation (or otherwise) from a trusted, reliable, and honest friend or loved one. The data proves that consumer reviews can impact a local business: online review site EXPO found that consumer reviews are 12 times more trusted by buyers compared to manufacturer descriptions or abstracts. As a consumer, you owe it to yourself to perform detailed research on a specific product you’re looking to purchase. Go through several reviews on Google, Yelp, and sites like Avvo and Healthgrade to mine them for consumer reviews. Beware of review sites that have been reported to use questionable filters that might sift out the positive reviews and highlight the negative ones, however, as you need a balanced point of view.
What essentially makes consumer reviews reputable and qualified is that they count as “social validation.” The reviewers personally bought and used the said product or service and are offering their sincere feedback. Professional validation, on the other hand, exists in the form of reviews from sites and companies that actually avail of goods or services in an effort to tell the public what they think and offer recommendations. The main difference lies in the perspective: often these review companies get pristine condition goods and services, whereas consumers are left with standard stock.
If you’re looking for an area business that provides the products or services you need, remember to read more than one consumer review from more than one website. Some sites offer a few more details about reviews, such as whether the review contributor has been verified to have actually bought or availed of the item reviewed or not. Consumer reviews are a powerful indicator of what you can expect from a neighborhood business.

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Category: Business, Online Reviews

Jac Simon

Jac Simon()


“Copywriting and small business development Jac’s specialties – “I just LOVE to write and communicate!” Jac poses over 22 years of marketing, business and management experience working for a national fortune 500 company.  His specific areas of expertise include business development, e-commerce and Internet marketing, website development and social marketing strategies. John holds a Bachelors degree in Business from The University of Houston.


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