Resolve Problems The Honest, Straight-forward Way

December 3, 2013 | By | 2 Comments

First Class Customer ServiceWhile you are attempting to build your business, you may want to increase your revenue first. However, you should not ignore reputation marketing. Believe me, I have been in a similar situation. It is crucial that local businesses are secure financially, but it must be understood that when the business has a solid, positive reputation, it will become financially secure. A good point has been made by The Smart Marketing Wizard. Does it make sense to gain ranking, when individuals will only see negative reviews?
The Customer is Always First
Reputation marketing is a form of marketing that is fundamental and sincere. It is not merely about making it appear that your business cares about its customers. An unhappy customer can call your representatives and make either a bad or good review about your company. In this modern day of social media and Web 2.0, bad reviews can cause you to lose sales.
Your Reviews Will Occasionally Be Sour
No matter how earnest you are in pleasing your clients, and how you drive your reputation marketing, you will sometimes receive bad reviews. In my experience, all it took was a bad day for a customer service representative, or some issue with the service or product that was out of my control.  It’s how you handle an unhappy customer, done right,there’s a positive opportunity behind each bad review.
Do Not Sweep Your Reviews Under a Rug
You should steer clear of burying bad reviews under a bunch of fake positive ones. It is a costly measure, and it does not truly fix the issue. Be sincere, own the problem and resolve each one. Even an unhappy customer would like to be proven wrong about your company. Once you have done this, your customer likely will give you a more positive review.
Turn every negative review into a chance to redeem your company. Stay away from traditional reputation marketing, try good old fashion good customer service.  Happy customers are the best marketing a business can have.

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Category: Customer Service, Online Reviews

Jac Simon

Jac Simon()


“Copywriting and small business development Jac’s specialties – “I just LOVE to write and communicate!” Jac poses over 22 years of marketing, business and management experience working for a national fortune 500 company.  His specific areas of expertise include business development, e-commerce and Internet marketing, website development and social marketing strategies. John holds a Bachelors degree in Business from The University of Houston.


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