Create A Culture of Service – That Makes Customers Gladly Pay You More


Do you ever ask yourself, “What has happened to good old fashioned customer service?”

I know I do, and many others I talk with feel the same way too.  The current culture of poor or no service provides the perfect opportunity for you to make yourself stand out from the crowd.

If you invest the time to create a culture of exceptional service in your business, you’ll have happier customers who return to buy again. They will refer their friends, family and co-workers, adding thousands to your monthly bottom-line.

It’s not enough to give speeches in staff meetings about good customer service.  Change starts with you.  You have to demonstrate it first, as your employees look to you to set the standard. When you set the example, it’s easier to get your employees to buy in.  Teach them the difference in Good vs. Exceptional Service and why exceptional service is necessary to future growth.  Persuade them that their lives will be enriched both professionally and personally if customers, clients, and patients feel special. Employees will reap the benefits of feeling good about their work, and customers will remain customers longer, causing your business to grow.

How do you give exceptional service?  Begin by treating each client just as you would appreciate being treated when you spend your money.  Small touches go a long way.  Handle complaints and concerns swiftly.  Don’t be rigid with rules; consider each on a case-by-case basics.

Offer a strong guarantee and stand behind what you sell.  Keep to appointment times, and provide information that will help consumers choose the right product or service.  People will choose you because they have a want, need, or problem, and feel that you are qualified to help them.  Become a trusted adviser (instead of a salesman!) who helps them, and suggests the best options. Don’t oversell for the sake of making a sell, but do offer additional or alternative products if they are a good fit.

See your customers, clients and patients as humans first, and you’ll enjoy more profits and have the business that you always dreamed of having. Remember that they have plenty of choices when they are ready to buy. Simply providing them with your product, no matter how good or well priced it is, is not enough. Exceptional service will make you and your business stand apart.

 


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Category: Business, Customer Service

Cassandra Maria Segoviano

Cassandra Maria Segoviano()


Prolific writer, author, speaker and trained direct response copywriter and trainer. Experienced in online marketing, offline marketing and marketing to the affluent professional.  Strategist at Alan Pace & Company and Trainer for The Smart Marketing Wizard.

Cassandra has worked for noted clients including former President Bill Clinton; Houston megastars, Beyonce and Kelly Roland; the late Governor of  Texas, Ann Richards; New York Giants running-back, Super Bowl champ and two time pro-bowler, Rodney Hampton; former U.S. Drug Czar and Houston Mayor, Lee P. Brown; current Houston Mayor, Anise Parker; former Congressman, Ken Bentsen; and current Congresswoman, Sheila Jackson Lee.  Invited by Texas Governor, Rick Perry to address her peers in Austin.


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