Category: Business

The Good, the Bad and the Ugly Truth About SEO, and How to Navigate It

The Good, the Bad and the Ugly Truth About SEO, and How to Navigate It

January 27, 2014 | By | Add a Comment

Ah, Search Engine Optimization. That golden ticket we all want to magically appear at the top of search results online. We do everything from write more blog posts to leave sacrifices for the Google Gods, but sometimes it feels in vain. These days, everything from your website to your blog and social media channels are…

Read More

Teeth and Shoes

Teeth and Shoes

January 6, 2014 | By | Add a Comment

Your Personal Appearance and Your Business When I was a young girl, looking for beaux, I was told to pay attention to the condition of a man’s teeth and shoes. It sounds funny, I know, but the basic message is still valid. We all judge one another based on personal appearances, and how you present…

Read More

What if Google Went Away?

What if Google Went Away?

December 3, 2013 | By | Add a Comment

Is Google, A Goldmine for Small Business Success or Simply Fools Gold? A stable business requires more than one leg (Google) to stand on. Many small business owners make the critical mistake of focusing on only one media to generate new business, which is SEO To rank well on Google. Many businesses pay SEO firms…

Read More

Why Consumer Reviews Matter

Why Consumer Reviews Matter

December 3, 2013 | By | 1 Comment

Imagine you were looking for a new smartphone, and you’re considering two options. You saw Option A in a poster. Option B, on the other hand, came highly recommended by a close friend, gushing over its features and its functionality. Which one would you purchase? That’s essentially what a consumer review is. It’s like a…

Read More

How To Get People To Choose Your Business When They Are Ready To Buy

How To Get People To Choose Your Business When They Are Ready To Buy

November 22, 2013 | By | 2 Comments

I want you to think about when, why and how you buy. Take a moment and answer the following questions: Will you go out to eat one or more times this week? Will you buy a new computer, TV, or other electronic device in the next 6 months to one year? You might be looking…

Read More