Cassandra Maria Segoviano

Author Archive: Cassandra Maria Segoviano

Prolific writer, author, speaker and trained direct response copywriter and trainer. Experienced in online marketing, offline marketing and marketing to the affluent professional.  Strategist at Alan Pace & Company and Trainer for The Smart Marketing Wizard.

Cassandra has worked for noted clients including former President Bill Clinton; Houston megastars, Beyonce and Kelly Roland; the late Governor of  Texas, Ann Richards; New York Giants running-back, Super Bowl champ and two time pro-bowler, Rodney Hampton; former U.S. Drug Czar and Houston Mayor, Lee P. Brown; current Houston Mayor, Anise Parker; former Congressman, Ken Bentsen; and current Congresswoman, Sheila Jackson Lee.  Invited by Texas Governor, Rick Perry to address her peers in Austin.

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Create A Culture of Service – That Makes Customers Gladly Pay You More

Create A Culture of Service – That Makes Customers Gladly Pay You More

Do you ever ask yourself, “What has happened to good old fashioned customer service?” I know I do, and many others I talk with feel the same way too.  The current culture of poor or no service provides the perfect opportunity for you to make yourself stand out from the crowd. If you invest the time…

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What if Google Went Away?

What if Google Went Away?

December 3, 2013 | By | Add a Comment

Is Google, A Goldmine for Small Business Success or Simply Fools Gold? A stable business requires more than one leg (Google) to stand on. Many small business owners make the critical mistake of focusing on only one media to generate new business, which is SEO To rank well on Google. Many businesses pay SEO firms…

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Bad Review Response Templates

Bad Review Response Templates

November 22, 2013 | By | Add a Comment

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5 Things You Should Know Before Responding to a Negative Review

5 Things You Should Know Before Responding to a Negative Review

November 22, 2013 | By | 1 Comment

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5 Critical Things You Must Do If You Have a Negative Review

5 Critical Things You Must Do If You Have a Negative Review

November 22, 2013 | By | Add a Comment

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