4 Quickies That’ll Turn Your Friends, Likes & Tweets into Cold Hard Cash

January 6, 2014 | By | 2 Comments

Are you waiting to get lucky and start cashing in on your social media? Don’t count on it.

It takes more than luck to profit from your social media. You’re not seeing results for a reason – or more accurately, for several reasons.

Here are four quick tweaks for you to turn your “friends”, “likes” and “tweets” into real profit.

  1. Don’t Commit Social Media Suicide!

It’s called social media, because it is for socializing. Facebook and Twitter are NOT good platforms for aggressive advertising. If you use social media to engage, contribute, and inform (rather than sell), current and past clients will look forward to receiving your efforts.

Small business owners often jump at the first opportunity to “go social”. They don’t realize that, unlike most of their other marketing channels, social media does not generate leads. This is the primary reason most small businesses are failing miserably at social media. Facebook and Twitter are channels for fostering social relationships between brands and consumers, and for engaging them in an interactive way. This kind of relationship lets consumers know that they matter, and that their needs are heard.

Lead generation is just a fortunate side effect for large businesses and expert firms. Most often, when small business owners try to relate to their clients on social media, they fail because they just don’t have the competency or the time to learn, listen, and genuinely engage socially.

  1. Give Them A Reason To Talk.

A great business reputation is built, not bought. Be a human being first and a business owner second. Strive to provide EVERY client with the type of service that you would want to receive. If all you do is simply perform your regular service, that is nothing extraordinary; it is only what you were paid to do. Go that extra mile and give them a reason to tell others about you. This goes a long way in today’s world where customers often feel unappreciated and disconnected. Besides, there are hundreds of other businesses competing to gain your client’s business.

There Are Defining Moments That Create Success or Failure

What good does it do to attract a stampede of new customers through your doors only for them to leave as fast as they came? If your product or service is not up to par, you have just lost that customer. Poor customer service, unhelpful or unenthusiastic employees, and lack of follow up are unfortunately common unpleasant experiences that create an unhappy customer.

Every website visit, every telephone call, every ad or mail – each and every time someone visits your business, interacts with one of your employees or mentions your business is a defining moment. In that moment, whether or not they will buy, return to buy again, talk positively about you, write an online review, or refer others to you; all of these things hang in the balance.

  1. Give Them A Reason To Choose You.

Can you put on your customer’s shoes for a second? It can be painful to hear how your marketing actually sounds, since you never hear it from the customer’s perspective. The majority of the time, small businesses pitch a “Buy My Stuff” social media marketing message. Meanwhile, their target audience is sick, tired, and inundated by that kind of pitch. What they are really wanting to hear is the “Because” behind the “Buy My Stuff.” And, your sales pitches shouldn’t sound like, “Buy My Stuff Because…” – the “Because” should be the lead-in.

Your customers want a relationship with you. This relationship adds value to your service or product. Your marketing doesn’t need to scream, “Buy Me!” or “Choose Me!” at the top of its lungs. You simply need to be visible, and if the added value you can deliver is obvious (and proven), then people will choose you.

  1. How to Capitalize “Shares” and “Retweets”.

Social media done the right way can deliver pre-sold and pre-qualified eager buyers to your front door. The magic of social media really happens when your content gets shared, retweeted or when your followers and friends read something positive about you, written by someone other than you, like a happy customer or beneficiary of your product or service.

Here are a few tools that will add power to your social medial strategy.

HootSuite: Use HootSuite to manage your social media accounts under one interface. It will post updates either ad-hoc or according to a schedule, monitor your Facebook account and much more.

The Smart Marketing Wizard: The Smart Marketing Wizard is a local business owner’s dream come true. One of their many features is the syndication of your positive reviews, which are posted on top review sites like Yahoo and Yelp, to your Facebook, Twitter and LinkedIn accounts.

Perfect Audience: Perfect Audience allows you to re-target your customers and prospects in their Facebook newsfeeds or across the web through the use of customer tags in browser cookies. Web ad campaigns can then be served across different social networking sites, with your ads being served to those customers previously tagged as having visited your site.

Step back, take time to re-evaluate, and apply the lessons learned. Ensure that you’re not trusting dumb luck to drive your online success.


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Category: Marketing, Social Media

Mary Hooper

Mary Hooper()


I combine thirty plus years of experience with the latest continuing education to bring you the best of the industry. My one on one approach involves listening, evaluating, and educating to create a customized solution to your concerns.

Mary’s attention to detail and exceptional customer service meet to fulfill your every expectation of satisfaction.


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