Archive for March, 2014

How To Optimise Your LinkedIn Profile

How To Optimise Your LinkedIn Profile

March 11, 2014 | By | Add a Comment

LinkedIn is undoubtedly the best social media platform for business professionals to network and demonstrate their expertise. Any professional serious about building their online presence will have a LinkedIn account and actively use the platform for expanding their business network. The first stage in using LinkedIn effectively is to establish your presence. Make sure those…

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Create A Culture of Service – That Makes Customers Gladly Pay You More

Create A Culture of Service – That Makes Customers Gladly Pay You More

Do you ever ask yourself, “What has happened to good old fashioned customer service?” I know I do, and many others I talk with feel the same way too.  The current culture of poor or no service provides the perfect opportunity for you to make yourself stand out from the crowd. If you invest the time…

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Essential Social Media Documentation for Businesses

Essential Social Media Documentation for Businesses

March 5, 2014 | By | Add a Comment

Social media marketing is a business practice and as such, certain measures and controls must be put in place to ensure it delivers upon it’s objectives and adds value to the company. This should be documented for good business practice and for referencing. Social marketing is also a business expense, so clear strategic planning needs to…

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